The goal of staging a property for sale is to make the property more attractive to the largest number of potential buyers, so that the property sells quickly and for more money. 

When staging a home you must neutralize and de-personalize its decor, provide a cohesive and complimentary style, and create the vision of the property’s true potential.

Cleaning, de-cluttering, re-organizing, re-designing, re-accessorizing, painting and furniture placement may all be involved in the staging process.

The end result is remarkable!

Recent surveys and statistics:

A study of 126 vacant and occupied homes that were listed without being staged, did not sell.  The average days on market were 263 (that’s over 8.5 months)!  These same homes were then staged by a professional, listed again and ended up selling.  The average time that these properties sold in was 60 days.  Staging these homes resulted in them selling in 78% less time!  (RESA – 2009 Study)

This same study looked at 284 vacant and occupied homes that were staged before they were listed.  The average time on market was only 40.5 days!  (RESA – 2009 study)

“Your investment in staging costs less than the first price reduction.”  (Barb Schwartz, The Creator of Home Staging)

“87% of people said that home presentation makes a difference in most sales.”  (AOL Money and Finance Poll)

A survey of nearly 1,000 real estate agents revealed a ranking of 12 areas of home improvement that paid the biggest dividends.  The top improvement was cleaning and de-cluttering, with 98% of agents recommending this.  The second biggest asset when selling a home was having it staged, with 82% of agents recommending this.  (HomeGain’s 2009 survey)

“98% of the houses staged have sold for over the asking price.”  (HGTV’s Designed to Sell)